INTRODUCTION
What is a Content Audit?
A content audit is a comprehensive review of all content within your CMS. It helps identify outdated, irrelevant, or underperforming content that may need to be updated or removed.
Benefits of Content Audits
- Improved Quality: Regular audits help maintain high content quality and relevance.
- SEO Optimization: Auditing content can reveal opportunities for SEO improvements.
- Enhanced User Experience: By removing outdated content, you can improve the overall user experience.
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How to Conduct a Content Audit
To perform a content audit, follow these steps:
- Inventory Content: Create a list of all content within your CMS.
- Evaluate Performance: Analyze the performance of each piece of content based on metrics such as traffic and engagement.
- Make Recommendations: Based on your findings, recommend updates, removals, or improvements.
Regular content audits are vital for maintaining an effective CMS.
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